o P-Duble
P-Duble
As one of the hottest up-n-coming artists in the industry…and more than 10 years older than most of his comrades, P-Duble has experience and maturity to bring to the table.
P-Duble is thirty-four and was almost 10 years removed from his last release, “Birth Uv A G,” in 1999. The record, and P-dub’s voice—classics in the now popular, but still young, Christian Hip-Hop World—set the stage for his hiatus and allowed him to learn some important life-lessons until the time was right for him to step back behind the microphone.
Thanks to the persistence of such cultural icons as Sup C, Mr. Solo and T-Bone and reinforced by a mainstream culture that loves to occasionally dust off classic adages, P-dub has never really left the game, or missed a meal. He couldn’t be happier that the Lord has continued to fuel his calling into the hip-hop ministry.
“I appreciate that the Lord has allowed me to still stay in this game and I thank Him for the blessings He has bestowed upon me,” P-dub says. “Not talking financially, just talking about my family, life and being relevant in His scheme.” P-dub hasn’t relied on samples alone to stay and get back into the game. He came-back on the scene with a vengeance with his 2006 release, “No One.” This self-produced project tossed itself into more than 10,000 heads and set the stage for what has been a spiritual re-awakening on a major hip-hop scale.
As for the rest of his history, P-dub first formed a group with some of his boys called “Dead On Arrival,” back in 1990. P-Duble dropped himself from the group and saw the remaining duo sign with Philadelphia-based Bodybag Records and release an album…and then…saw it collapse on the shelves. P-Duble (known as Lil’ Pookie at the time) then proceeded to drop his own underground projects, such as “Blak + Wyte” in 1992, “Bottom of my Boot” in 1994, “Pooc OG: tha’ gangsta’ chronicles” in 1995 and then “Birth Uv A G” in 1999.
In between these individual releases, he combined with Michigan-based Luppy to form the “Outsiders.” They worked together and collaborated on one-project that was released in 1996 and opened-up the door for Luppy to jump onto the scene with his own group, “LPOutsiders.”
Lup and P-dub saw a future together, but the business and differing aspirations ultimately took a toll on their relationship. “That relationship got really messed-up for awhile,” P-dub says. “I was so immature that I wouldn’t allow myself to see eye-to-eye with him, which was a mistake, because he was right and he was so talented and was really the heart and soul of what we were doing. The music business is notorious for breaking up relationships because of everything that it entails. Ego, money. Those are usually things that are pieces of the problem, but it never should’ve been, especially with where we were both coming-up from and the fact that we were both Christian artists.”
P-Duble laughs matter-of-factly at the situation, and then turns his attention to today. He’s preparing to enter the game with a thump through his reincarnated Pike Street music, the same company that released the final three of his previous releases back in the day.
“One of the singles off this one is called ‘This Is Why…’ and features Mims and is based on the concept of the old records and MC’s.” The album is titled “If I Die…,” but P-dub believes that hip-hop is ready for someone to push the music forward creatively. “These topics they talkin’ about. We already covered that in the 80’s and 90’s. You know, ‘I Get Money?’ Why hasn’t the artist progressed conceptually? They’re not diggin’ deep enough. I wanted to dig deep and come up with neat concepts and things that haven’t been done before.”
The high-pitched excitement that characterized his delivery as an MC also shows up in his speaking voice. In discussing his whereabouts, he’s honest to a possible fault. He admits that he was and still is hesitant to pick up the mic as a mature adult because many may not want to hear a grown man rap.
However that hasn’t been the case at all. The public’s reaction has surprised even P-dub himself.
“The response has been crazy,” he says about his comments in other interviews, which generated a great deal of fan reaction. “They didn’t touch on the age thing. Maybe it’s not as big of a deal as I thought it was, but then again the Lord has a way of over-coming even the most ominous of obstacles…there isn’t any that He can’t overcome. I mean, Jay-Z is older than me. I’m thirty-four. He says he’s thirty-eight. We know Dr. Dre is in his forties. Even 50 is in his thirties. Personally, I would like to forget bout that and listen to the music. If it’s hot, it’s hot.”
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Adapting to Change in the Fast Changing Music Business
There is still so much buzz going on about the Radiohead experiment of giving away music for free on the internet. Now Trent Reznor of Nine Inch Nails took that same business model and used it for their new release. His goal was to draw the fans to his site regardless of whether they bought the album or not. This is a brilliant principal.
The results were mixed. I have my own opinions. To sum it up, Reznor found that most people downloaded his songs off of file sharing sites rather than download them off of his site. Most chose not to pay for the album at all when given the choice.
There is some good news and bad news that rides with this. First, it says that the fans still want control over how they download their music. The good news is that Trent sold a few high priced, limited deluxe editions that were signed and autographed by him. These sold out! He ended up turning a huge profit in the end. The next question is how could he have utilized this and leveraged it even more to his advantage?
Reznor is known for his adventurous attitude in being not only a musician but also as a businessman in running his music career. How he failed was in capturing email addresses properly. Had he set up proper email address capture, he would have had more fans email addresses than he would know what to do with.
Take what happened example with 2 time platinum artist Sophie B Hawkins' new website damnwewishyouwerepresident . Look at how a controlled website operates. Anyway, Trent is constantly trying new methods out so be on the lookout for this guy to pull some more cats out of his bag. All in all I give Trent and Radiohead a big thumbs up in their efforts to crack the ever-changing music industry code.
"If I Die..." set to hit the streets on 6/1/08
P-Duble has not only kept the titled of his new album under wraps until recently, but also the anticipated release date.
"If I Die..." is the new name of P-Duble's much anticipated release, which obviously is still in the works, as it's now allegedly coming on June 1, 2008; but in the words of Richard Pryor's church choir, "we will see." Info still remains scant but here is the newest blurb on defjam.com :
"The Naptown Soldjah is back with a surefire classic album set for a release in June 2008. The brand new album "If I Die.." features P-dub throwing dartz like nothing you've ever heard before."
The website:http://pduble.bravehost.com
...and the MySpace page:
http://www.myspace.com/pikestreetmusicpduble
...has also been updated in anticipation of this new-release. Samples from the new project...ringtones, downloads, pictures, etc...are all available on both websites and will continue to be updated all the way through the album's release.
| "If I Die..." listeners will find much to enjoy in this new CD, and rap listeners around the world will have a true phenomenal treat. | |||
FOR IMMEDIATE RELEASE
Pike Street Music
Columbus, Ohio
(614) 409-0998
P-Duble, the talented rapper-producer from Indianapolis, Indiana, will be releasing his new full-length CD, "If I Die..." on June 1, 2008. This project is crisp and clean with a modern feel and strongly grounded in its Rap roots. With a wide range of sounds and guest appearances, "If I Die..." listeners will find much to enjoy in this new CD, and rap listeners around the world will have a true phenomenal treat.
Always looking to push himself to the next level, P-Duble takes it a step further to incorporate both old school and new school for this exhilarating new album about individual eternal struggles in a modern world. Expect to see a lot more of P-Duble, as he is poised to become one of the more visible and influential artists in modern rap.
"If I Die..." is being sent to retail, and will be available for purchase online at many digital distributors including, I-Tunes, CdBaby, Wal-Mart (liquid audio), and others.
Raised in the Indianapolis, Indiana area, he spent his early years listening to the likes of early influential iconoclastic hip-hop and the early gangsta' rap artists, which strongly influenced his own unique style.
Radio, press and bulk order inquiries can be directed to Pike Street Music at 614-409-0998.
'If I Die...' is currently going for ads.
Marketing, Distribution and Promotion by Pike Street Music
Columbus, Ohio
http://pduble.bravehost.com 614-409-0998
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--Pike Street Music - Colossians 3:17
http://pduble.bravehost.com http://www.myspace.com/pikestreetmusicpduble
P-Duble's newest release, "If I Die...," - 6/1/08!!!!!!
P-Duble's Up-Coming Release; titled, "If I Die...," is coming - June 1, 2008!!
In the meantime, check-out this brief write-up about the project and a couple of it's tracks.
Get your mind right with P-Duble and crew's latest release: " If I Die … ." Packed with more than a dozen fresh spins, the album is a stellar blend of old-school gangsta' and new school-crunk that subtly elicit an honest and reflective perspective. It's music that will get you revved and focused - simultaneously.
Top Tracks:
"Beatin' Down tha' Block
Progresses from slow beats to a rocked-out tempo; good to add to your warm-up mix.
"Untouchable"
Aggressive guitar riffs and piano chords and high-energy drums balanced with speak-easy lyrics; good for the locker-room, pre-game.
Pike Street Music - Colossians 3:17
http://pduble.bravehost.com
http://www.myspace.com/pikestreetmusicpduble
Lookin' for a new soundtrack to represent your spring game? Get pumped and ready for action with P-Duble's full-length release, " If I Die … ."
With a poised-yet-fierce attitude, the 33-year-old Naptown MC spits some sick tracks in this polished album, which includes cameos from Nate Dog and Mims. It's a solid blend of hip-hop and classic throwback, reminiscent of Marvin Gaye. The well-mixed beats and dope lyrics throughout show that P-dub is talented regardless of his years.
Top Tracks: "This Is Why..."
Urbane like Kanye West, this tune flows with rhythms and easy lyrics; features Mims. Good for a pregame road-trip or to pump you up as your rollin' to the court.
"All Kromed Up"
Poppin' with beats and P-dub's fresh lyrics, this song is great to bang out your trunk. Great for intense workout sessions.
This was very weird. I guess I goofed-up by thinking out-loud recently...but, oh well - now, my goof-up is to your benefit...
So, that's what we're gonna' do...offer a chance for you and your friends to win free stuff!
How?
Simple!
Just go to the link below and sign the guest book on my website and you will be automatically entered into a drawing to win a free copy of my newest full-length CD when it is released this year...
http://pub31.bravenet.com/guestbook/2660780430
... AND ...you'll win a copy of my most recent release, " My Album About Me ,"...
... AND ...my initial release from 2006, " No One ."
...all three free to you!
...just by clicking on this link and signing the guest book...
http://pub31.bravenet.com/guestbook/2660780430
... AND ...guess what...there is no limit to the number of times you can sign-in... the more times you sign-in, the more chances you'll have to win!
Good-luck...sign-away!
In Him,
P-dub
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Pike Street Music - Colossians 3:17
http://pduble.bravehost.com
http://www.myspace.com/pikestreetmusicpduble
What Separates the Amateurs from the Pros
Too many Christian hip-hop artists I meet have no patience. They get all amped up about a new single they are going to drop or a new album they are planning and they are gung ho! After a few hours in the studio, they lose motivation, they lose their drive. "Why is this not working?" They frustratingly ask. Then they get mad, "why doesn't my stuff sound like this or that?" Or they complain that they don't have enough money or time.
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| New MySpace Website Featuring "P-Duble." |
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http://www.myspace.com/pikestreetmusicpduble
The Redeemed Original Gangsta' (R. O. G.) Continues Soaring Into Cyberspace With a Brand New MySpace Page. |
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COLUMBUS, OHIO, Jan. 11 -/E-Wire/-- On MySpace.com he's received almost 3,000 plays of his music in the last-year and he goes by the name of "P-Duble." He makes his home in Columbus, Ohio, but is originally from Indianapolis, Indiana. Meet Keith Scarlett, the 33-year old Christian MC with a special mission to minister to people and to spread the Word of the Lord. - including bringing salvation and a place in eternity to young people absorbed day and night with the Internet. |
| With kids spending substantial amounts of time everyday at their computers and fewer hours playing outdoors appreciating the natural world, P-Duble - who has two children of his own; a 9 year-old son and an 8 year-old daughter- is soaring into cyberspace to try and reach the lost there. |
| Not new to the internet, P-Duble and his Pike Street Music Ministry have now upped the ante' for internet ministry with not only a brand new, upgraded website on MySpace.com, but also a new and improved separate ministry specific website [ http://pduble.bravehost.com ], both which include several of the hottest singles from both of his previous albums ("No One" and "My Album About Me") - including free downloads and lots of new and fun interactive activities that makes both sites even more user-friendly. |
| "Many youth today are not spending as much time in church and involved in fruitful lifestyle activities. With most having cell phones, instant messaging and various personal on-line websites, they're spending many hours absorbed in a wired world," said P-Duble. "That's why we're taking the Message of the Lord into the electronic playground they now favor and frequent. Hip-Hop [and rap] music is well-known to many of these kids already and makes a big impression on them." |
| Off-line, too, P-Duble is no stranger to the hip-hop music scene. For over 15 years, he's been rapping and recording and performing at events coast-to-coast. Along with his high-energy appearances, P-Duble has two recent releases to his credit, "No One," released in 2006 and "My Album About Me," released on April 1, 2007. P-Duble will soon even be releasing his newest full-length album (to be released sometime in 2008). A full, almost 80 minutes in length project, that tells the entire story of P-Duble's life from his time on the streets to the present; as a father and a husband serving the Lord. The project is scheduled to feature guest appearances from such reputable Christian hip-hop artists and vocalists, such as Lady Extreme, Jacob Israel, Luppy of the LP Outsiders, Riddler, T-Huzzie and others... |
| "Since millions of young people are spending so much time on the web and in front of the computer screen, it makes a lot of sense for us to reach out to them right in the very places they gather daily," said P-Duble. "The Lord doesn't just stay with what has worked in the past, He has a special way of connecting with everyone, young and old." |
| P-Duble's new MySpace.com webpage can be found at: http://myspace.com/pikestreetmusicpduble . For more information about P-Duble and Pike Street Music, or to make a donation, contact: Pike Street Music – Col. 3:17 1685 Spruce Drive Columbus, Ohio 43217 614-354-1086 |
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Pike Street Music - Colossians 3:17
http://pduble.bravehost.com http://www.myspace.com/pikestreetmusicpduble
